About Us

A BRAND INSPIRED BY REAL WOMEN

Founded in 2019, Florence is a brand created by women, especially for other women. It was born with the mission of celebrating female self-expression, creating pieces that enhance the beauty, freedom and confidence of those who wear them.

Since the beginning, we have been engaged to offer elegant and timeless designs that provide not only sophistication, but also comfort and versatility. Our commitment is to the real woman, the one who seeks to feel good in her own body, with pieces that combine style and practicality.

Our story is built on the collaboration with you — friends, customers and supporters who inspire us every day. You are the heart of our brand and, therefore, many of our pieces have your names, as a tribute to the strength and beauty of each one of you.

OUR CREATIVE PROCESS

At Florence, the creation process is handled with great care and attention to detail. Our collections are made up of exclusive pieces, designed to be timeless, handcrafted and carefully developed to highlight the beauty of each woman.

From the initial sketch to the choice of materials and colors, every decision is guided by the pursuit of quality. The softness of the touches, the delicacy of the finishes and the harmony of the colors are elements that make our pieces special. In addition, our designs are created for different body types, because we know that each woman is unique and deserves to feel confident, comfortable and beautiful.

We are committed to supporting and inspiring each other, as we believe that true beauty comes from authenticity and attention to detail.

WHAT MOVES US

We believe in the power of lingerie to awaken beauty and confidence in women. More than ever, this motivates us to continue creating pieces that make you feel incredibly good and comfortable with yourself.

Everything we offer is designed with love and dedication, always seeking to surprise and evolve. We believe that tomorrow will be even more beautiful, because we are driven by the dream of continually improving, offering the best for you. Our mission is to transmit this confidence through our pieces, images and words, so that you feel inspired and empowered every new day.

WE WANT TO HEAR FROM YOU!

Our story was built with you and for you. Your voice is essential to our growth, and we want to continue this journey together. If you have any suggestions or ideas that can help us improve and create something even more incredible, we would love to hear from you.